A PURPOSE-DRIVEN COLLECTIVE
WITH ITS SIGHTS SET ON NEW YORK CITY

We are a group of passionate executives, entrepreneurs, creatives, dreamers and doers who mobilize groups and organizations around a shared purpose. By applying a wide array of marketing tools, we move people – to rally around a cause, create community and inspire positive change.

Our Project: NYC

New York City is a city like no other—it’s world-class, emblematic of the American Dream and the most tolerant, diverse and resilient city we know. As New Yorkers, we know what makes this city great and the joy that comes with living here, despite some challenges. It’s time for us to come together, celebrate what’s great about this city (across all five boroughs) and drive the change we want to see.

Our Work

A New York State of Mind

In the mid 1970's, when New York City was on the verge of economic collapse, Billy Joel wrote "New York State of Mind," a love letter expressing his passion for the city. So, when the COVID-19 pandemic was wreaking havoc on New York City, we believed that this song could be the rallying cry the city needed. With Billy Joel's support and approval, we created an all-new recording and music video featuring die-hard New Yorker musicians and singers filmed in iconic locations throughout the city’s five boroughs. The video premiered on CBS Sunday Morning, aired on YouTube and Taxi TV throughout the city and ultimately earned over 2.5 billion media impressions, millions of dollars in earned media and industry awards. More info can be found here: nycnext.org

 

Our Team

In The Press

Media

Speaking

  • Columbia B School

  • APB: Chaos & Curiosity

Writing

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